顧客の年齢や過去の購入履歴などに合わせて個別に提供されるショッピング体験やコミュニケーションが、リピート客の増加や満足度に影響を与えています。
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Pero la primera venta legal que se hizo completamente en línea se llevó a cabo en 1994, cuando un amigo le vendió un CD de música a otro que se encontraba a 500 kilómetros de distancia.
Las ventas de comercio electrónico se realizan a través de varios dispositivos y plataformas, utilizando diferentes métodos de pago. Otras aplicaciones y negocios apoyan este ecosistema, desde plataformas publicitarias como Google Advertisements hasta empresas de logística externas y aplicaciones para tiendas on line. Estas son algunas de las tecnologías que impulsan las ventas on-line:
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Además de decidir qué tipo de negocio de comercio electrónico quieres dirigir, es importante definir cómo va a generar dinero. Estos son los modelos de ingresos más utilizados por las empresas que venden on the net:
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Para ser competitivas, las marcas de ecommerce necesitan contar con políticas de devolución sólidas y sistemas de atención al cliente que gestionen las consultas y reclamaciones de los consumidores.
Una plataforma de comercio electrónico es un servicio que te permite ganar dinero on line a través de tu sitio web.